<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>mtait.com &#187; Projects</title>
	<atom:link href="http://www.mtait.com/category/projects/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.mtait.com</link>
	<description>is the online portfolio of Matthew Tait.</description>
	<lastBuildDate>Fri, 18 Jun 2010 13:04:29 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Jeep Storytelling</title>
		<link>http://www.mtait.com/jeep-storytelling/</link>
		<comments>http://www.mtait.com/jeep-storytelling/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 19:24:27 +0000</pubDate>
		<dc:creator>mtait</dc:creator>
				<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.mtait.com/?p=848</guid>
		<description><![CDATA[<img class="thumb-image" src="/images/recent/jeep_storytelling/jeep_st_thumb.jpg" alt="Jeep Storytelling" />
]]></description>
			<content:encoded><![CDATA[<p id="top" /><img src="/images/redesign_1/bg-title_description.jpg" alt="" /></p>
<div class="post-info floatleft">
<p class="general-sans"><strong>Tools: </strong>Photoshop, After Effects</p>
<p class="general">Video bumper using stop motion animation for the Jeep® Storytelling series. Composited in After Effects, collaboration with designer <a target="_blank" href="http://www.itsprobablyfine.com/">Shaun Strack</a> at Organic.</p>
</div>
<p><img src="/images/redesign_1/bg-title_gallery.jpg" alt="" /></p>
<div id="gallery-container-post" class="floatleft">
<div class="floatleft post-thumb"><img id="js_01" onclick="toggleImg(this)" src="/images/recent/jeep_storytelling/jeep_st_process_gallery_1.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="js_02" onclick="toggleImg(this)" src="/images/recent/jeep_storytelling/jeep_st_process_gallery_2.jpg" alt="" /></div>
<div id="js_01_img" style="display:none"><img src="/images/recent/jeep_storytelling/jeep_st_process_1.jpg" alt="" /></div>
<div id="js_02_img" style="display:none"><img src="/images/recent/jeep_storytelling/jeep_st_process_2.jpg" alt="" /></div>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.mtait.com/jeep-storytelling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chrysler LLC</title>
		<link>http://www.mtait.com/chrysler-llc/</link>
		<comments>http://www.mtait.com/chrysler-llc/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 19:22:23 +0000</pubDate>
		<dc:creator>mtait</dc:creator>
				<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.mtait.com/?p=845</guid>
		<description><![CDATA[<img class="thumb-image" src="/images/recent/chrylser/cllc_thumb.jpg" alt="Chrysler LLC" />
]]></description>
			<content:encoded><![CDATA[<p id="top" /><img src="/images/redesign_1/bg-title_description.jpg" alt="" /></p>
<div class="post-info floatleft">
<p class="general-sans">
<strong>Tools: </strong>Photoshop, CSS, XHTML, Illustrator<br />
<a target="_blank" href="http://www.chryslergroupllc.com/">Launch Site &raquo; </a></p>
<p class="general">I helped completely redesign the Chrysler corporate site. With a 2 week deadline, we worked tirelessly to prepare the site for launch just as Chrysler was announcing it&#8217;s new vision for the company. Following the launch I worked on various promotions for Chrysler and also designed a social media portal on the site for all brands (Jeep, Ram, Dodge, Chrysler, Mopar).</p>
</div>
<p><img src="/images/redesign_1/bg-title_gallery.jpg" alt="" /></p>
<div id="gallery-container-post" class="floatleft">
<div class="floatleft post-thumb"><img id="cllc_01" onclick="toggleImg(this)" src="/images/recent/chrylser/cllc_gal_1.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="cllc_02" onclick="toggleImg(this)" src="/images/recent/chrylser/cllc_gal_2.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="cllc_03" onclick="toggleImg(this)" src="/images/recent/chrylser/cllc_gal_3.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="cllc_04" onclick="toggleImg(this)" src="/images/recent/chrylser/cllc_gal_4.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="cllc_05" onclick="toggleImg(this)" src="/images/recent/chrylser/cllc_gal_5.jpg" alt="" /></div>
<div id="cllc_01_img" style="display:none"><img src="/images/recent/chrylser/cllc_1.jpg" alt="" /></div>
<div id="cllc_02_img" style="display:none"><img src="/images/recent/chrylser/cllc_2.jpg" alt="" /></div>
<div id="cllc_03_img" style="display:none"><img src="/images/recent/chrylser/cllc_3.jpg" alt="" /></div>
<div id="cllc_04_img" style="display:none"><img src="/images/recent/chrylser/cllc_4.jpg" alt="" /></div>
<div id="cllc_05_img" style="display:none"><img src="/images/recent/chrylser/cllc_5.jpg" alt="" /></div>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.mtait.com/chrysler-llc/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Depend® OLA</title>
		<link>http://www.mtait.com/depend%c2%ae-ola/</link>
		<comments>http://www.mtait.com/depend%c2%ae-ola/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 19:19:22 +0000</pubDate>
		<dc:creator>mtait</dc:creator>
				<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.mtait.com/?p=842</guid>
		<description><![CDATA[<img class="thumb-image" src="/images/recent/dp/dp_thumb.jpg" alt="Depend OLA" />]]></description>
			<content:encoded><![CDATA[<p id="top" /><img src="/images/redesign_1/bg-title_description.jpg" alt="" /></p>
<div class="post-info floatleft">
<p class="general-sans"><strong>Tools: </strong>Photoshop, Illustrator</p>
<p class="general">Depend<sup style="font-size:8px;">®</sup> was a really interesting client to work for. This was honestly one of the more difficult things that I&#8217;ve been tasked with, due to the amount of the research that was involved in understanding this unique segment. Incontinence is a serious condition that many people feel uncomfortable talking about, so a lot of respect went into the execution of all concepts. These are a few examples of some of the OLA we did for the launch of their new product.</p>
</div>
<p><img src="/images/redesign_1/bg-title_gallery.jpg" alt="" /></p>
<div id="gallery-container-post" class="floatleft">
<div class="floatleft post-thumb"><img id="dp_01" onclick="toggleImg(this)" src="/images/recent/dp/dp_gal_1.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="dp_02" onclick="toggleImg(this)" src="/images/recent/dp/dp_gal_2.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="dp_03" onclick="toggleImg(this)" src="/images/recent/dp/dp_gal_3.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="dp_04" onclick="toggleImg(this)" src="/images/recent/dp/dp_gal_4.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="dp_05" onclick="toggleImg(this)" src="/images/recent/dp/dp_gal_5.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="dp_06" onclick="toggleImg(this)" src="/images/recent/dp/dp_gal_6.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="dp_07" onclick="toggleImg(this)" src="/images/recent/dp/dp_gal_7.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="dp_08" onclick="toggleImg(this)" src="/images/recent/dp/dp_gal_8.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="dp_09" onclick="toggleImg(this)" src="/images/recent/dp/dp_gal_9.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="dp_10" onclick="toggleImg(this)" src="/images/recent/dp/dp_gal_10.jpg" alt="" /></div>
<div id="dp_01_img" style="display:none"><img src="/images/recent/dp/dp_1.jpg" alt="" /></div>
<div id="dp_02_img" style="display:none"><img src="/images/recent/dp/dp_2.jpg" alt="" /></div>
<div id="dp_03_img" style="display:none"><img src="/images/recent/dp/dp_3.jpg" alt="" /></div>
<div id="dp_04_img" style="display:none"><img src="/images/recent/dp/dp_4.jpg" alt="" /></div>
<div id="dp_05_img" style="display:none"><img src="/images/recent/dp/dp_5.jpg" alt="" /></div>
<div id="dp_06_img" style="display:none"><img src="/images/recent/dp/dp_6.jpg" alt="" /></div>
<div id="dp_07_img" style="display:none"><img src="/images/recent/dp/dp_7.jpg" alt="" /></div>
<div id="dp_08_img" style="display:none"><img src="/images/recent/dp/dp_8.jpg" alt="" /></div>
<div id="dp_09_img" style="display:none"><img src="/images/recent/dp/dp_9.jpg" alt="" /></div>
<div id="dp_10_img" style="display:none"><img src="/images/recent/dp/dp_10.jpg" alt="" /></div>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.mtait.com/depend%c2%ae-ola/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dodge Charger Sitelet</title>
		<link>http://www.mtait.com/dodge-charger-sitelet/</link>
		<comments>http://www.mtait.com/dodge-charger-sitelet/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 19:10:08 +0000</pubDate>
		<dc:creator>mtait</dc:creator>
				<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.mtait.com/?p=840</guid>
		<description><![CDATA[<img class="thumb-image" src="/images/recent/dodge_sitelet/ds_thumb.jpg" alt="Dodge Charger Sitelet" />
]]></description>
			<content:encoded><![CDATA[<p id="top" /><img src="/images/redesign_1/bg-title_description.jpg"></p>
<div class="post-info floatleft">
<p class="general-sans">
<strong>Tools: </strong>Photoshop<br />
<a target="_blank" href="http://www.dodge.com/en/2010/charger/experience/">Launch Site &raquo; </a>
</p>
<p class="general">The new Dodge Charger 2010 site that I helped design and ideate. The flash was done by <a href="http://www.welikesmall.com/">We Like Small</a>. It was a short 4-week timeline, but turned out really great thanks to an amazing team. The site won an <a target="_blank" href="http://www.iab.net/">IAB</a> award for outstanding website</p>
</div>
<p><img src="/images/redesign_1/bg-title_gallery.jpg"></p>
<div id="gallery-container-post" class="floatleft">
<div class="floatleft post-thumb"><img id="ds_01" onclick="toggleImg(this)" src="/images/recent/dodge_sitelet/ds_gal_1.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="ds_02" onclick="toggleImg(this)" src="/images/recent/dodge_sitelet/ds_gal_2.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="ds_03" onclick="toggleImg(this)" src="/images/recent/dodge_sitelet/ds_gal_3.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="ds_04" onclick="toggleImg(this)" src="/images/recent/dodge_sitelet/ds_gal_4.jpg" alt="" /></div>
<div id="ds_01_img" style="display:none"><img src="/images/recent/dodge_sitelet/ds_1.jpg" alt="" /></div>
<div id="ds_02_img" style="display:none"><img src="/images/recent/dodge_sitelet/ds_2.jpg" alt="" /></div>
<div id="ds_03_img" style="display:none"><img src="/images/recent/dodge_sitelet/ds_3.jpg" alt="" /></div>
<div id="ds_04_img" style="display:none"><img src="/images/recent/dodge_sitelet/ds_4.jpg" alt="" /></div>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.mtait.com/dodge-charger-sitelet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jeep Trailhead</title>
		<link>http://www.mtait.com/jeep-trailhead/</link>
		<comments>http://www.mtait.com/jeep-trailhead/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 19:29:59 +0000</pubDate>
		<dc:creator>mtait</dc:creator>
				<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.mtait.com/?p=856</guid>
		<description><![CDATA[<img class="thumb-image" src="/images/recent/post/post_thumb.jpg" alt="Jeep Trailhead" />
]]></description>
			<content:encoded><![CDATA[<p id="top" /><img src="/images/redesign_1/bg-title_description.jpg" alt="" /></p>
<div class="post-info floatleft">
<p class="general-sans">
<strong>Tools: </strong>Photoshop, Illustrator
</p>
<p class="general">We were tasked with creating a tool for jeep.com that would help guide consumers towards lower funnel activity more quickly. To tie in nicely with the Jeep brand it was decided that a trailhead made the most sense. I illustrated the trailhead, designed the logos, and provided early storyboard animations for the project. </p>
</div>
<p><img src="/images/redesign_1/bg-title_gallery.jpg" alt="" /></p>
<div id="gallery-container-post" class="floatleft">
<div class="floatleft post-thumb"><img id="post_01" onclick="toggleImg(this)" src="/images/recent/post/post_gal_1.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="post_02" onclick="toggleImg(this)" src="/images/recent/post/post_gal_2.jpg" alt="" /></div>
<div class="floatleft post-thumb"><img id="post_03" onclick="toggleImg(this)" src="/images/recent/post/post_gal_3.jpg" alt="" /></div>
<div id="post_01_img" style="display:none"><img src="/images/recent/post/post_1.jpg" alt="" /></div>
<div id="post_02_img" style="display:none"><img src="/images/recent/post/post_2.jpg" alt="" /></div>
<div id="post_03_img" style="display:none"><img src="/images/recent/post/post_3.jpg" alt="" /></div>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.mtait.com/jeep-trailhead/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
